Are there any movies which have a lot of backstory, secrets, out of movie trivia etc. (like Cloverfield)?

Question by Nay: Are there any movies which have a lot of backstory, secrets, out of movie trivia etc. (like Cloverfield)?
I recently watched Cloverfield and i really enjoyed the whole secrets, hidden messages, backstories, viral marketing and online stuff, and i was wondering if there were any other movies which did similar things?

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Best answer:

Answer by ameebas rock
i know that the dark knight did a lot of viral marketing for about a year before it was released. they did this thing where it was like follow the clues and people who found them all ended up in some random bakery and were given a cake with a phone number on it which, when they rang it, meant that they got free tickets to a premier of the film.

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