Sep 10
6

Can a URL affect a site’s ranking in search results?

5 Comments

Question by merc12: Can a URL affect a site’s ranking in search results?
Can changing a URL to a more descriptive or briefer URL be part of a Search Engine Optimisation campaign – or does the URL make no difference to SEO? Also any other SEO tips welcome. Thanks.

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Best answer:

Answer by Just Me
Yes, it definitely can.

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This entry was posted on September 6, 2010 at 1:14 pm. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

Posted in SEO by optimise my web site 5 Comments

5 Responses to "Can a URL affect a site’s ranking in search results?"

  • Smith says:
    September 6, 2010 at 2:12 pm

    Hi,

    It won’t effect a lot, cause those are not so important factors that search engines take in consideration.

    Links are far more important. Changing URL you won’t see any difference in ranking 90% of the time.

    Karl
    http://www.freelink.org/smithkarl

  • Biz Guru says:
    September 6, 2010 at 3:10 pm

    Yes it can if it contains key words – particularly on yahoo. It also helps with the searches where people try to guess the site url.

  • Zohaib says:
    September 6, 2010 at 3:42 pm

    Yes it affects your ranking in almost all the search engines. Try to have a medium range url with your important keywords in it. It will also help increase your click through rate.

  • memetrader says:
    September 6, 2010 at 3:50 pm

    “does the URL make no difference to SEO?”

    It does make a difference. Read for example http://www.seo-blog.com/keywords-in-urls.php and http://www.seo-blog.com/url-update.php

    Note the four important points:

    1. Keep the urls short.

    2. Put important pages in the root directory (immediately after the first slash).

    3. Incorporate your keywords in the urls.

    4. Use hyphens to separate keywords, never an underscore or space.

    “Also any other SEO tips welcome. Thanks.”

    Read through the Tutorial on the above site carefully!

    Good Luck!

  • David B says:
    September 6, 2010 at 4:28 pm

    Yes. But it’s by no means the only way. There’s a calculator here for download that can help you increase the connectivity within your site, an important aspect of PageRank

    http://www.nimisis.com/software/ranker.php

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