Jan 11
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Question by vqaf: Help! I need clarification. What are the services the retail industry has to offer?
I’ am doing a report on service marketing, my chosen sector is retail. I want to focus on home-shopping or online retailing. If a retail organisation offers consumers the opportunity to purchase their product online, does this constitute as a service they provide? Or will have to be an actual service like flower delivery service (Next PLC) or wedding services (Debenhams).
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Best answer:
Answer by eriverpipe
You would need to define ‘service’.. Usually the distinction is drawn between supply of ‘goods’ and ‘services’. In a les strict definition, then the retail company may be said to be providing a service by enabling on line chopping, but as there is no consideration involved (ie the customer does not pay for it) it does not really fall within the goods/services definition. In terms of an actual supply to the customer for a consideration, something like a delivery charge or a charge for producing and circulating a wedding list would be seen as a supply of services. Interest on a store card might also be seen as a provision of services for a consideration.
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