Why do drug companies market medications with different names for different countries?

Question by Entropy: Why do drug companies market medications with different names for different countries?
Example: Citalopram is branded as Celexa in the USA and Cipramil in the UK. I thought if they kept it the same then the drug would be more successful and “recognised” – especially online – so more people would ask their Drs for it.

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Best answer:

Answer by ?i? Iria ?i?
It’s because when a drug is no longer patented, other companies can create it and market it. Although they are allowed to do this if the drug isn’t protected by patent they can’t use the original maker’s trade name for the drug. Some companies don’t bother to create their own trade name and just use the generic, but others do which is why you get the different names. Im guessing sometimes companies’ patent will cover the country of origin but will not cover restricting other countries from making the drug.

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2 Responses to "Why do drug companies market medications with different names for different countries?"

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